How Nonprofits Can Use Video to Boost Donations

Nonprofits have the most powerful stories — and video helps you share them clearly, emotionally, and effectively.

Here’s how to use video to raise more:

1. Capture Impact Stories

Interview people you’ve helped. Share their before/after. Make it emotional but real.

2. Use Video in Fundraising Emails

Add a short video preview to your donor emails. It increases open and click-through rates.

3. Tell Your “Why”

A short origin story from your founder builds trust and transparency.

4. Add Video to Grant Applications

A compelling video can make your application stand out and show proof of impact.

5. Create a Campaign Series

One long-form shoot can create a launch video, thank-you clips, and monthly updates.

Need help creating a donor-driven video?
[Let’s talk about a Brand Story Film →]