How to Plan a Content Shoot for Your Small Business

Planning a content shoot can feel overwhelming — but it doesn’t have to be. At Content Curators, we help small businesses walk away with a month’s worth of content from just one well-organized session.

Here’s how to make the most of your shoot:

1. Know Your Content Goals

Are you promoting a product? Telling your brand story? Updating your team page? Define the purpose of the shoot before anything else.

2. Build a Shot List

List out specific visuals or talking points you want. Ex: 3 reels, 10 headshots, 1 brand story interview.

3. Prep Your Space & Team

Clean your shoot space. Coordinate outfits. Give your team a quick rundown of what to expect.

4. Think in Formats

Can each clip work as a 9:16 reel and a 16:9 YouTube short? Shoot with multi-use editing in mind.

5. Hire a Team That Knows Strategy

We don’t just shoot — we help map out content so you can repurpose it across platforms.

Need help planning your next shoot?